Frequently asked questions

Questions people ask before they get in touch.

The questions below are the cross-cutting ones about the method and the organization. Questions about a specific program sit on that program's own page, because the answers differ by format and we would rather not give you an average.

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About intrapreneurship

What is intrapreneurship?
Intrapreneurship is entrepreneurial work done inside an existing organization. An intrapreneur improves how the organization performs using its own resources, rather than starting a separate venture. The distinction that matters commercially is risk: an entrepreneur risks their own capital, while an intrapreneur risks credibility and has to earn permission from people who control budgets they do not.
What is the difference between intrapreneurship and entrepreneurship?
Entrepreneurship usually focuses on building a new venture. Intrapreneurship focuses on advancing ideas and improvements from within an existing organization. The skills overlap less than people expect, because an entrepreneur can decide, and an intrapreneur needs to earn support from people who can decide.
What is an example of intrapreneurship?
An analyst who gets a reporting process changed by first understanding what the finance team is measured on. A product manager who wins engineering time by framing the work against a target the engineering lead already owns. Somebody in HR who moves a policy by involving the managers who will have to enforce it before writing the proposal. In each case the work that decided the outcome happened before anyone was asked to agree to anything.
Can you have influence without authority?
Yes, and in most organizations it is the normal case rather than the exception. Very few people can require anything of the colleagues whose cooperation they need, because work crosses functions that do not report to each other. What replaces authority is credibility: a demonstrated understanding of the situation, involvement of the people affected, and a recommendation that has already accounted for the cost and the risk.

About the method

What is the Intrapreneurship Journey?
The Intrapreneurship Journey is a practical framework for developing ideas and moving them forward inside an organization. Gaining Perspective sits at its center, connected to five dimensions: Align, Analyze, Build, Enroll, and Implement. You revisit these dimensions as you learn, working with others to understand the situation, develop recommendations, and plan for action.
Why does it start with perspective rather than with the idea?
An idea needs to fit the organization’s priorities and the realities of the people affected by it. Gaining Perspective helps you understand what matters, test your assumptions, and involve others before settling on a recommendation. That can help you improve the idea, recognize its limitations, or decide that another approach is needed.
Is this the same as leadership training?
This is leadership development focused on contributing and influencing from your current role. You practice understanding organizational priorities, developing recommendations with others, and earning support, even when you do not control the budget or final decision.
Is this presentation training?
The Journey focuses on the work behind a compelling recommendation: understanding the organization, considering options, involving others, and planning for implementation. Communicating clearly matters, and it is supported by that preparation.

About the programs

What do you actually offer?
One program for individuals and three formats for organizations. Individuals join the Online Cohort, which runs five weeks as one two-hour orientation plus eight two-hour sessions. Organizations run Intrapreneurship Foundations inside the organization at five weeks, the Intensive at two days, and the Accelerator at two to three months.
How do I choose between the formats?
By what you are trying to move and how long you have. Two days gives a team a shared language and is right for a retreat or off-site. Five weeks builds a habit, because practice happens inside the real job between sessions. Two to three months works a live initiative directly rather than a case. If you are unsure, the honest answer usually comes out of a conversation rather than a page.
Do you offer coaching on its own?
No. Coaching is part of how the Accelerator runs, not a separate thing you can buy.
Are sessions recorded?
The program centers on live discussion and small-team practice. Please contact us with questions about recording and catch-up arrangements.
How much does it cost?
The next online cohort is planned for January 2027. Join the waitlist to receive tuition and enrollment details when they are available. For organizational programs, contact us to discuss your needs and the appropriate format.

About us

Who is behind the Intrapreneurship Journey?
Brent Martini and Mentor Dida. Brent Martini brings the decision-maker perspective from his experience as a former Fortune 50 executive and advisor, as well as his work with two startups, including one in real estate and finance. Mentor is an entrepreneur, professor, facilitator and learning-experience designer, and founder of Changemaker Allies, and brings the learning-design perspective. The method is the overlap between the two.
Do you publish results or participant numbers?
We have not yet published participant outcomes for this program. You can explore the framework, review the facilitators’ experience, and ask us about the learning approach to decide whether it fits your goals.
Can you guarantee my idea gets approved?
No. Approval depends on the idea, the organization’s priorities, available resources, and other people’s decisions. The Journey helps you assess opportunities, develop stronger recommendations, and work with others toward implementation.

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