Frequently asked questions

Questions people ask before they get in touch.

The questions below are the cross-cutting ones about the method and the organization. Questions about a specific program sit on that program's own page, because the answers differ by format and we would rather not give you an average.

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About intrapreneurship

What is intrapreneurship?
Intrapreneurship is entrepreneurial work done inside an existing organization. An intrapreneur improves how the organization performs using its own resources, rather than starting a separate venture. The distinction that matters commercially is risk: an entrepreneur risks their own capital, while an intrapreneur risks credibility and has to earn permission from people who control budgets they do not.
What is the difference between intrapreneurship and entrepreneurship?
Entrepreneurship usually focuses on building a new venture. Intrapreneurship focuses on advancing ideas and improvements from within an existing organization. The skills overlap less than people expect, because an entrepreneur can decide, and an intrapreneur has to persuade people who can decide.
What is an example of intrapreneurship?
An analyst who gets a reporting process changed by first understanding what the finance team is measured on. A product manager who wins engineering time by framing the work against a target the engineering lead already owns. Somebody in HR who moves a policy by involving the managers who will have to enforce it before writing the proposal. In each case the work that decided the outcome happened before anyone was asked to agree to anything.
Can you have influence without authority?
Yes, and in most organizations it is the normal case rather than the exception. Very few people can require anything of the colleagues whose cooperation they need, because work crosses functions that do not report to each other. What replaces authority is credibility: a demonstrated understanding of the situation, involvement of the people affected, and a recommendation that has already accounted for the cost and the risk.

About the method

What is the Intrapreneurship Journey?
It is a framework for moving an idea through a real organization. The goal is not framework recall. It is better leadership behavior in the presence of a real opportunity. It begins in Gaining Perspective, practiced through four actions: observe, ask, listen brilliantly, and clarify. From there it moves through five Dimensions: Align, Analyze, Build, Enroll and Implement. They are called Dimensions rather than steps because there is continued referencing and confirming as you go, so describing the Journey as linear would be misleading.
Why does it start with perspective rather than with the idea?
Because an idea rarely fails on its merits. It fails because it arrives without the groundwork that would let someone say yes: no connection to what leadership is accountable for, no involvement from the people closest to the work, no honest reading of what it would cost or disrupt. Most training starts at the conversation, which is after the outcome has usually been decided.
Is this the same as leadership training?
No. Most leadership development teaches you to lead people who report to you. This is about the situation where nobody reports to you, which is a different problem with a different method. The curriculum is also built differently: it is designed as a journey through ambiguity, not a sequence of lectures about a framework.
Is it sales, pitch or persuasion training?
No. It is not about forcing an idea through an organization. It is a method for understanding an organization, building a stronger recommendation with other people, and helping those in a position to decide confidently consider a new way forward. Enroll, the Dimension people expect to be about persuasion, is explicitly not: what a leader needs is clarity and believability, not a better pitch.

About the programs

What do you actually offer?
One program for individuals and three formats for organizations. Individuals join the Intrapreneurship Foundations cohort, which runs five weeks as one two-hour orientation plus eight two-hour sessions. Organizations run Intrapreneurship Foundations inside the organization at five weeks, the Intensive at two days, and the Accelerator at two to three months. There is also a free live workshop, which is the entry point for both audiences.
How do I choose between the formats?
By what you are trying to move and how long you have. Two days gives a team a shared language and is right for a retreat or off-site. Five weeks builds a habit, because practice happens inside the real job between sessions. Two to three months works a live initiative directly rather than a case. If you are unsure, the honest answer usually comes out of a conversation rather than a page.
Do you offer coaching on its own?
No. Coaching is part of how the Accelerator runs, not a separate thing you can buy.
Are sessions recorded?
The programs are live and facilitated rather than pre-recorded, because you cannot practice asking a better question against a video. The specific recording policy for a given cohort is confirmed with participants before it starts.
How much does it cost?
For organizations, price depends on the format and the adaptation, so it comes out of the first conversation. For individuals, tuition for the Founding Cohort is $500 for the complete five-week experience, which is one two-hour orientation plus eight two-hour sessions.

About us

Who is behind the Intrapreneurship Journey?
Brent Martini and Mentor Dida. Brent is a former Fortune 50 executive and advisor and brings the decision-maker perspective. Mentor is an entrepreneur, professor, facilitator and learning-experience designer, and founder of Changemaker Allies, and brings the learning-design perspective. The method is the overlap between the two.
Do you publish results or participant numbers?
Not yet, and we will not invent them. This is a new methodology, so forcing numbers or implying results we cannot demonstrate would be the wrong way to start. Credibility here comes from the method being explained openly enough to judge, and from watching the facilitation before you commit.
Can you guarantee my idea gets approved?
No, and we would be careful with anyone who promises that. What you can expect is to bring forward ideas that are complete, relevant, and difficult to dismiss without serious consideration.

Still have a question?

The free workshop is the shortest route to an answer, and it reaches the facilitators directly.

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